Employer Engagement Masterclass | Navigate


The Employer Engagement Masterclass will empower you and your team to :

  • increase the number of work placement opportunities for your students
  • increase the quality and choice of work placements for your students
  • increase confidence and job satisfaction for all your WEXP coordinators and managers
  • increase employer retention year on year

We do this by training your teams to effectively and efficiently :

  • use behavioural (NUDGE) marketing techniques in their written and verbal communications with employers
  • implement successful employer onboarding strategies
  • change the employer college relationship from master / servant to win-win partnerships



  • Why do we need Employer Engagement?

The Employer Mindset:

  • Understanding the employer mindset
  • Mapping the engagement journey

The Art of Persuasion

  • Skills that we need: Networking and Persuasion
  • 'Nudging': How to use Behavioural Economics to engage employers
  • The Persuasion Pipeline: How can we use pipelines to organise Employer Engagement?


  • Networking and persuasion tools: Email and LinkedIn
  • The 'Rules of Engagement'

Next Steps:

  • Personal and group planning
  • Key Performance Indicators

Ticket pricing

Tickets for this full day event are priced at £345. This allows up to two members of staff from the same college to attend. Additional tickets are £190 per person.


7th December 2018



10th December 2018



16th January 2019



18th January 2019






Navigation Learning is committed to delivering excellence and we therefore offer a 100% refund to any delegate not completely happy with our training events.

If you would like more information or would simply like a chat about our events, please contact us using this form.