Employer Engagement Masterclass, London | Navigate
Employer Engagement Marketing Masterclass, London, 25th June 2018

Date: 25 June 2018

Location: Museum of London

We are excited to announce the latest in our popular 'Employer Engagement Marketing Masterclasses', to be held at The Museum Of London, EC2Y 5HN.

As you may know, the recent DfE Statutory Careers Guidance for FE states that colleges should ensure all learners have access to high-quality work experience and at least two meaningful employer interactions per year. This, along with the advent of extended T-Level work placements, means that colleges must have a robust and effective employer engagement programme in place. 

With this in mind, our one-day masterclass will ensure you have the skills, resources and tools to effectively market to employers, ensuring your learners have access to work placement opportunities and meaningful employer interactions. 

We work with over 500 schools and colleges across the country and are extremely proud that our training events receive 100% positive feedback.

"Engaging presenter, relevant content and useful ideas." - Wendy Poole, Apprenticeship Manager

"Great session - very beneficial!" - Casey White, Work Experience Advisor

"My thanks go to you for providing such an excellent training event" - Lisa Hardy, Employability Manager

Places are expected to go fast, so register now to avoid disappointment.  We encourage small groups of colleagues to attend, which improves both on-the-day learning and subsequent implementation. Taking this into consideration, tickets prices are as follows:

  • £675 for 1 ticket
  • £800 for 2 tickets 
  • £885 for 3 tickets
  • £950 for 4 tickets 

All delegates must be from the same college. For special discount rates on larger groups, please contact info@navigate.uk.com


Book Here


9:45 Registration, coffee and networking

10:00 Introduction

  • Why do we need to get better at Employer Engagement?

10:15 The Employer Mindset

  • Understanding the employer mindset
  • Mapping the employer journey

11:00 Coffee and networking 

11:20 The Art of Persuasion

  • Skills that we need: Networking and Persuasion
  • 'Nudging': What is a 'nudge'? Using the 6 'super nudges' to engage employers?
  • The Persuasion Pipeline: How can we use pipelines to organise employer engagement?

13:00 Lunch (included)

13:45 Implementation

  • Networking and persuasion tools
    • Email: Purpose, subject lines, call to action
    • LinkedIn: Purpose, the perfect profile, building a network
    • CRM: Purpose, how to use, platform vs. spreadsheet
  • 'Rules of Engagement'

14:45 Next Steps

  • Personal and group planning

15:00 Close of session

Book Here